Advertising Business Development Representative

Vail Daily   Avon, CO   Full-time     Sales
Posted on July 15, 2022

Department: Advertising

Reports to: Advertising Director

Company: Vail Daily                 

Location: Avon, CO

FLSA: Exempt

Position Summary: The primary role of the advertising Business Development Representative (BDR) is to provide integrated marketing solutions to current and prospective advertising partners.  The position plays a vital role in the community and our company, serving as an ambassador for businesses to learn more about local and mainstream marketing platforms, advising clients on the best use of their marketing budget, and working to help our partners get a little more than their share of $1.6 billion in retail sales and $3.6 billion in real estate sales generated annually in Eagle County. Vail Daily is not just a newspaper anymore!  Our free, full color daily newspaper does have everything you need to know about our community.  That’s why it’s read by 90% of visitors, 2nd homeowners, and locals reaching over 69K people over 7 days!  We have an e-edition if you like to flip pages online, and we also operate Vail Valley’s #1 website vaildaily.com. 

What’s more, our sales team is a full-service digital marketing agency, meaning we help our local businesses improve online search results, grow their email database, develop e-commerce, target audiences by behaviors and demos via programmatic display and streaming TV, develop custom content for blogs and social media, and so much more!  You’ll also be able to offer clients and prospects our beautiful magazine portfolio including Vail Valley Magazine, Beaver Creek Magazine, EAT and Vail Valley HOME.  We’re a part of the Swift Communications family and can work with advertisers of all kinds in our sister publications in Aspen, Summit, Steamboat, Winter Park, Glenwood and Park City, UT.  There is unlimited opportunity in the Business Development role! Vail Daily Sales Team works hard and plays hard.  If you are an upbeat, motivated individual who thrives when things are a little intense and every day is different, this could be the job for you.  If you like to be ‘in-the-know’ and engage in all that Vail has to offer, there’s no better place to work than the Daily!

Key Responsibilities: • Develop new leads and uncover new business potential through networking, attending community events, and communicating frequently with clients to positively influence high level decision makers • Work within a CRM to grow and advance your pipeline of new business, which should include both new and upsell opportunities for the Daily • Identify Key customer targets and sales objectives to increase territory sales, volume and profit • Maintain relationships and grow partnerships with existing

Key Accounts • Prepare sales call objectives in advance, anticipate likely objections; understand motivations and establish a relationship as a trusted advisor • Use client needs analysis to listen to and learn about your customers.  Use what you learn to develop and present custom marketing solutions considering trends and changing market conditions. • Present logical and well-organized arguments, presentations, data, and concrete business examples to clients and prospects.   • Become a true expert of our niche Vail market, unique marketing solutions and services that provide the most value here, and differentiate what we offer v. industry competitors • Collaborate with Sales Team (peers), Account Management, Marketing, and Creative Services to identify and maximize sales opportunities • Meet or exceed monthly and annual sales targets  • Process ad orders and adhere to deadlines  • Other duties and projects as assigned

Experience / Qualifications:  • College degree or equivalent sales experience  • 3 to 5 years of sales and marketing experience • Valid driver’s license with a clean driving record  • Knowledge of marketing and advertising solutions, including print, mobile, and digital • Excellent verbal and written communication skills • Strong negotiation and presentation skills 

Physical Requirements: • Sitting – Frequently, and for long periods  • Phone usage—Frequently • Standing – Frequently  • Driving – Frequently  • Lifting - Rarely • Vision – Frequent, long periods of computer screen viewing 

Compensation: • Base + bonus $65-80K (based on experienced) at 100% of goal.  • Benefits package includes medical, dental, and 401K