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VP General Sales Manager more...
Location:Waipahu, HI
Company:Young's Market
First posted:June 08, 2017 (last updated 30+ days ago)


To plan, organize, direct, and control the execution of company and supplier programs through assigned Business Development Managers and Vice President Sales Managers to achieve optimum sales volume and ensure effective presentations of supplier brands to the customers and consumers; and to ensure the proper training of all personnel while communicating effectively to management.




Vice President General Sales Managers are expected to plan their own time and activities as well as those of assigned Business Development Manager and Vice President Sales Managers to ensure the continuing achievement of company and supplier sales and merchandising objectives by:

  • Developing monthly programs to attain supplier and corporate goals to include volume, profit, distribution, merchandising, and promotional activity.
  • Knowing and analyzing supplier brands, th Young's sales organization, the on and off-premise trade, and assigned supervisory areas, specifically:
    • The brand, type, and size beverage alcohol sales trends.
    • The sales organization management, selling, and merchandisincapabilities of       Young's versus competitive wholesalers.
    • The key retail and on-premise accounts, buyers, purchasing, and promotional practices and procedures.
    • The sales volume, distribution, display, promotional activity, and shelf/cold box conditions for supplier brands versus competition within the assigned supervisory areas.
  • Setting with each Sales Manager specific, measurable, and achievable volume, distribution, display, promotion, placement, and shelf/cold box sales and merchandising objectives compatible with company and supplier priorities.
  • Establishing and achieving sales objectives on an annual basis for Young's
  • Overseeing the formulation, in conjunction with our suppliers and management, of all company programs and sales objectives following the gross profit percentage parameters as set by the EVP & General Manager.
  • Establishing Specific, Measurable, Attainable, Stretching, and Harmonious (SMASH) training objectives with all assigned Sales Managers.


Vice President General Sales Managers are expected to organize the structure and utilization of Business Development Manager and Vice President Sales Managers in assigned supervisory areas and ensure that all Company Management positions and territories are appropriately staffed to achieve company and supplier objectives by:

  • Organizing Sales Managers' schedules to concentrate on in-field activities.
  • Ensuring that the structure of all sales territories provide the account coverage and service frequency levels consistent with actual potential sales volume and reasonable customer requirements.
  • Utilizing assigned personnel to gain optimum utilization of individual capabilities and to best serve customer needs.
  • Keeping approved positions staffed with qualified management and sales personnel that meet the hiring criteria set forth in the Young's Management Manual.


Vice President General Sales Managers are expected to skillfully direct assigned Business Development Manager and Vice President Sales Managers through appropriate training, communication, motivation, and evaluation as necessary to ensure the achievement of company and supplier sales objectives by:

  • Training all personnel in accordance with the programs and procedures of the Young's training system, so that each individual assigned has both the knowledge and skills to fulfill job responsibilities and achieve company and supplier objectives.
  • Working with Business Development Manager and Vice President Sales Managers to establish sales programs and strategies to accomplish supplier and company objectives.
  • Providing the leadership, guidance and support needed to attain the commitment and motivation of assigned personnel to achieve company and supplier objectives.
  • Performing the tasks necessary to achieve the established quota/objectives.
  • Conducting sales meetings as needed to effectively communicate objectives, programs, strategies, policies and procedures to assigned Business Development Manager and Vice President Sales Managers.
  • Initiating the actions necessary to implement all elements of the Young's programs within the supervisory areas.
  • Preparing and conducting formal performance evaluations for assigned Business Development Manager and Vice President Sales Managers as defined withing the Young's performance evaluation system.
  • Demanding the adherence ot the federal, state, and local laws and regulations governing the sales of alcohol beverage products.
  • Maintaining and developing positive supplier relations to include required annual business reviews.


Vice President General Sales Managers are expected to take actions necessary to ensure that Sales Managers sales results conform to the company and supplier plans by:

  • Measuring through reports, field work-withs, and store audit results versus objectives during implementation of programs to ensure overall success.
  • Evaluating to determine the cause of sales and merchandising problems identified.
  • Correcting Sales Managers performance deficiencies through specific selling, training, motivating actions.
  • Ensuring that selling expenses are kept at or below projected levels.Vice President General Sales Managers are expected to serve as information resources for, and conduit between, the field and senior management.


  • Providing EVP with specific, current information on supplier, market problems and sales/merchandising results.
  • Formulating recommendations that will strengthen the sales and merchandising results for supplier brands.
  • Submitting required reports promptly and accurately as directed by management.
  • Maintaining reliable, up-to-date sales performance and personnel records.
  • Identifying for management, the Business Development Manager and Vice President Sales Managers whose performance and capabilities indicate either potential for development or probationary status.


Bachelor's degree (B.A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.



Ability to read, analyze and interpret the most complex documents. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to write speeches and articles using original or innovative techniques or style. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.



Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.



Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form .




CERTIFICATION, LICENSES, REGISTRATIONS : Must possess valid driver's license, reliable vehicle, and clean DMV record.


Other Qualifications :



Keywords: Youngs Market

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