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Director of Sales -On Premise more...
Location:Alviso, CA
Company:Young's Market
First posted:June 09, 2017

As an integral part of the region team, the Director of Sales will be responsible for creating value by meeting and exceeding established strategic sales initiatives to achieve corporate and supplier objectives for their assigned market/customer and channel.  The Director of Sales is responsible for understanding the customer's business needs and identifying opportunities with various customers to develop viable solutions.  This position will report to the VP, Channel Sales for the region. 

Planning - Directors of Sales are expected to plan their own time and activities as well as those of their assigned personnel to ensure achievement of company and supplier sales and objectives by:

  • Develop monthly programs and promotional activity, while adhering to forecast data.
  • Establish specific, measurable and achievable objectives compatible with company and supplier priorities for their teams.
  • Knowing and analyzing supplier brands, company sales organization, the assigned market place trends, competitive wholesalers and assigned supervisory areas.
  • Continuously identify distribution gaps and subsequently develop a strategy to overcome any issues.
  • Utilize available resources to maximize results within area of responsibility.


Supervising - Directors of Sales are expected to direct the execution of the business plan to achieve financial objectives for assigned market / customer and channel by:

  • Train their team in accordance with the programs and procedures of the company's training system.
  • Establish sales programs and strategies for teams to meet and exceed company and supplier objectives.
  • Provide leadership, guidance and support needed to attain the commitment and motivation of their team.
  • Effectively communicate objectives, programs, strategies, policies and procedures to teams.
  • Ensure their direct reports adhere to the federal, state and local laws and regulations governing the sales of alcoholic beverage products.


Organizing - Directors of Sales are expected to organize the structure and utilization of all assigned supervisory areas to ensure achievement of company and supplier objectives by:

  • Attract, develop and retain sales and management teams.
  • Manage team schedules to concentrate on in-field activities.
  • Ensure that the structure of all sales territories provide the account coverage and service frequency levels consistent with actual potential sales volume and reasonable customer requirements.


Communicating - Directors of Sales are expected to serve as information resources for, and conduits between, the field and senior management by:

  • Provide specific and current information on supplier, market, sales and merchandising results and/or problems.
  • Formulate recommendations that will strengthen the sales and merchandising results for supplier brands.
  • Foster and maintain positive business relationships with suppliers and customers, including providing them with requested business reviews and information.
  • Communicate all sales issues and opportunities for their respective area of responsibility.
  • Effectively communicate sales programs to the field sales teams.




  • A Bachelor's degree (B.A.) in related field from an accredited four-year college or university.8 to 10 years of sales experience in the beverage alcohol industry.
  • At least 3 years of prior management experience.
  • Consistent track record of achieving and exceeding sales quotas.


  • Excellent communication, negotiation, analytical and leadership skills.
  • Proven track record of successful sales and management skills.
  • Prior experience and knowledge of Microsoft Office environment.
  • Ability to work with management, direct reports, and customers throughout the business and industry at every level.
  • The ability to train and develop assigned personnel.



  • Sales Function: Knowledge of the major responsibilities, accountabilities, and organization of the sales function and sales information systems.
  • Sales Tasks & Activities: Knowledge of processes, tools, techniques and theory behind selling the organization's products or services.
  • Knowledge of Customers & Sales Channels: Knowledge of and ability to coordinate multiple and diverse options for selling the organization's products and services. Knowledge of and ability to utilize customer profile and information.


Other Qualifications :


Keywords: Youngs Market

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